告别单打独斗，酒业亟需“群像智慧”

Core Viewpoint - The Chinese liquor industry is experiencing a cultural disconnect and intense internal competition, contrasting with the emerging trend of collaborative narratives in cultural consumption, as seen in recent media productions [1][3]. Group 1: Cultural Disconnect - The Chinese liquor industry is in an "embarrassing state of cultural disconnection," struggling to resonate with modern consumers despite its rich brewing heritage [3]. - The industry's narrative has been one-sided and closed, focusing on self-promotion rather than engaging in dialogue with consumers [3][6]. Group 2: Internal Competition - The industry faces chaotic competition, with "low-price live streaming" and "brand-label chaos" dominating online channels, putting pressure on quality-focused companies [3]. - The current state of mutual consumption among liquor varieties contradicts the desired spirit of collaboration [3]. Group 3: Future Directions - The future of the liquor industry lies in open connections and the creation of a "value symbiosis" involving multiple stakeholders, which is essential for overcoming challenges and reshaping value [4]. - A systematic transformation is needed, shifting from isolated efforts to collaborative engagement across various dimensions [4][6]. Group 4: Collaborative Transformation - The industry should transition from "self-talk" to "dialogue co-creation," generating new meanings through interactions with users and communities [6]. - Innovation should move from "individual efforts" to "ecological collaboration," promoting open sharing of resources across the supply chain [6]. - The focus should shift from "price wars" to "value wars," enhancing user relationships through experience and service [6]. - Communication must evolve from "one-way transmission" to "two-way interaction," embedding brands into users' stories and daily lives [6]. Group 5: Collective Growth - The future success of the Chinese liquor industry depends on collective growth rather than the success of individual companies [4][6]. - A shift from "I" narratives to "we" co-creation is essential for the industry to reclaim its cultural value, allowing each product to reflect both historical depth and contemporary resonance [4][6].