Ubisoft accelerates in fast growing MOBA market by acquiring “March of Giants” game from Amazon

Core Insights - Ubisoft is acquiring the rights to "March of Giants" from Amazon, aiming to strengthen its position in the rapidly growing MOBA market [1][3] - The game has received positive feedback from closed alpha testing, with 98% of participants indicating it brings something new to the genre [3] - The acquisition will bring an experienced development team to Ubisoft, enhancing its capabilities in creating competitive and live games [4][5] Company Summary - Ubisoft is committed to enriching players' lives with original entertainment experiences and has a diverse portfolio of successful game franchises [8] - The acquisition of "March of Giants" aligns with Ubisoft's strategy to innovate within the MOBA segment, which is expected to see significant revenue growth in the coming years [3][5] - The deal is anticipated to close by December 16, 2025, although specific financial terms have not been disclosed [5] Industry Summary - The global MOBA market is one of the largest segments in gaming, with hundreds of millions of active players and a forecasted revenue doubling by 2030 [3] - "March of Giants" is positioned to attract both existing MOBA fans and new audiences, contributing to the growth of competitive gaming communities [3][5] - The game's development team, including veterans from Ubisoft, is expected to leverage their expertise to create a successful live competitive game [4][5]