Visa Launches Stablecoins Advisory as Market Tops $300B

Group 1 - Visa has launched a "Stablecoins Advisory Practice" as the stablecoin market surpasses $300 billion, indicating increased engagement from banks and financial institutions with digital currencies [1] - The advisory practice is designed to meet client demand, with Visa working with dozens of early clients and expecting to expand to hundreds [2] - The advisory services include strategy development, technical architecture, operational readiness, and implementation support, helping clients assess the alignment of stablecoins with customer needs [3] Group 2 - Stablecoins are increasingly utilized for payments, cross-border transfers, and business-to-business settlements, especially in regions with currency volatility [4] - The global stablecoin market capitalization is currently at $309.85 billion, with Tether's USDT holding a 60.10% market share and a market cap of $186.23 billion [4] - Visa has been actively involved in stablecoin initiatives, including piloting USDC settlement on blockchain networks and supporting over 130 stablecoin-linked card programs across 40 countries [6] Group 3 - Visa's program is set to expand in 2026, targeting banks and financial institutions that rely on expensive correspondent banking networks [7] - The push for stablecoin adoption has been bolstered by regulatory clarity in the U.S., particularly following the signing of the GENIUS Act, which established formal rules for stablecoin issuance [7]