多乐囤，硬“碰”硬

Core Insights - The article emphasizes that in a competitive retail market, companies can achieve sustainable growth by leveraging mature digital tools and focusing on deep membership operations rather than engaging in price wars [2] Group 1: Membership Operations - "Duo Le Tun," a community discount brand, has successfully established itself in Zhengzhou's retail market by shifting its strategy from supply chain revolution to refined membership operations [2][5] - The collaboration with Alipay has enabled "Duo Le Tun" to enhance its membership experience, allowing customers to enjoy benefits seamlessly without the need for physical membership cards [4][7] - Since integrating the "Tap to Pay" feature, "Duo Le Tun" has gained 150,000 new members in four months, with a member activity rate of 50%, significantly exceeding industry averages [5][8] Group 2: Digital Innovation - The "Tap to Pay" feature has streamlined the membership process, allowing for quick payment and membership recognition, thus improving customer experience and reducing checkout times [7][11] - The use of digital tools has allowed "Duo Le Tun" to implement targeted promotions based on member demographics, enhancing customer retention and engagement [5][12] - The article highlights that many leading brands have successfully adopted similar digital payment solutions, demonstrating the widespread applicability and value of such innovations [8][12] Group 3: Supply Chain Strategy - "Duo Le Tun" focuses on essential goods like food and daily necessities, avoiding categories where online competitors have a clear advantage, thus leveraging its physical store benefits [13][15] - The company employs a dual procurement model of "factory direct sourcing + joint customization," which reduces costs and inventory risks while enhancing product offerings based on member data [15][16] - By optimizing its supply chain and integrating local resources, "Duo Le Tun" has created a cost advantage that supports its membership model and enhances customer loyalty [16][19] Group 4: Market Positioning - The article notes that "Duo Le Tun" has successfully navigated the challenging retail landscape in Zhengzhou by focusing on local market dynamics and avoiding unnecessary expansion [19][20] - The brand's approach serves as a model for other regional players, demonstrating that small and medium-sized enterprises can thrive by leveraging digital tools and focusing on membership depth rather than engaging in price wars [20][21] - The retail industry is expected to undergo consolidation as regional brands enhance their supply chain and operational capabilities, leading to a shift from small, scattered stores to more organized retail chains [20]