华品百货商：互联网时代，百货商城如何用“新玩法”重新定义消费体验？

Group 1 - The traditional department store model of "shopping, eating, and buying" is being transformed by the internet, necessitating a shift in consumer engagement strategies [1] - The first strategy involves "precisely capturing online traffic" and "deeply binding offline experiences," utilizing tools like short video challenges and AR technology to enhance customer engagement [1][3] - A specific mall reported a 300% increase in foot traffic through online live streaming events, demonstrating the effectiveness of proactive customer attraction methods [1] Group 2 - The second strategy focuses on using big data to "understand consumer needs," shifting from a broad inventory approach to a more targeted, scenario-based layout [3] - By analyzing online consumption data, a mall adapted its offerings to include a "pet-friendly" area and a "light sports" section, catering to the rising demand among younger consumers [3] Group 3 - The third strategy emphasizes creating a "cloud-connected membership system," transforming traditional loyalty programs into comprehensive ecosystems that enhance customer experience [4] - By integrating various services through mini-programs, consumers receive seamless support throughout their shopping journey, fostering a sense of exclusivity and loyalty [4] Group 4 - The internet has not eliminated physical department stores but has opened new possibilities for them, transforming these spaces into urban lifestyle hubs that combine shopping, socializing, and entertainment [6] - The management of Huapin Department Store is actively pursuing a transformation by leveraging the internet for marketing, utilizing mini-programs and social media for targeted outreach [6]