Core Viewpoint - Starbucks (SBUX) is currently trading at approximately $85.35 per share, which is about 25% below its 52-week high, as investors are concerned about slower traffic trends, near-term margin pressures, and a prolonged turnaround process [2] Company Analysis - Starbucks has a strong brand loyalty and pricing power, which contributes to its wide economic moat, making it a compelling long-term investment [8] - The company has approximately 34.3 million active members in its rewards program as of 2024, indicating a highly engaged customer base despite price increases [10] - Starbucks has maintained a positive free cash flow, although it has a significant net debt position of approximately $23.162 billion as of September 2025 [11] Industry Insights - The specialty coffee market is projected to grow at a compound annual growth rate (CAGR) of 10.4%, indicating strong industry tailwinds [9] - There is a secular trend towards premium and specialty coffee, providing a long runway for growth for companies like Starbucks [8] Pricing Strategy - Starbucks has implemented a new pricing structure in 2025, including flat fees for customizations, which has been positively received by customers [10] - Despite some customers planning to visit less due to high prices, the CEO has indicated that further price hikes may be considered in 2026, reflecting confidence in the brand's ability to retain customers [10]
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