“药魂” 广誉远非遗“古法”乾坤大 守正与创新成经纬

Core Viewpoint - The article highlights how Guangyuyuan, a nearly 500-year-old Chinese time-honored brand, continues to thrive by embracing innovation while adhering to traditional practices in the face of industry competition and technological advancements [5]. Group 1: Traditional Practices - Guangyuyuan maintains a commitment to traditional production methods, such as the three-year sun-drying process for vinegar, which ensures the efficacy of its products [6]. - The company has developed unique processing techniques over time, including various methods like steaming, frying, and sun-drying, which are essential for enhancing the medicinal properties of their products [6][7]. - Guangyuyuan is one of the few traditional Chinese medicine companies with uninterrupted inheritance, boasting 20 major intangible cultural heritage projects and 30 inheritors [7]. Group 2: Product Portfolio - The core products of Guangyuyuan, including Gui Ling Ji, Ding Kun Dan, and An Gong Niu Huang Wan, account for over 90% of the company's total revenue, with most being prescription drugs [7]. - The company has introduced innovative products like the "Youth Cannon" version of Gui Ling Ji, which has seen significant sales growth during promotional events [8]. Group 3: Business Strategy and Growth - In the first three quarters of 2025, Guangyuyuan achieved a revenue of 1.061 billion yuan, marking an 18.71% year-on-year increase, with a profit growth of 31.73% [9]. - The company aims to expand its market presence through the revitalization of traditional products, the development of health products, and strategic marketing initiatives [9][10]. - Guangyuyuan has established a new positioning and mission across its various business segments, focusing on academic standing, high-end health branding, and market scale enhancement [11].