Roth Capital's Bill Kirk on Costco downgrade: Lots of key metrics going the incorrect way
CostcoCostco(US:COST) Youtube·2025-12-15 20:17

Core Thesis - The primary thesis behind the downgrade of Costco's stock rating is the deceleration in key metrics such as traffic and renewal rates, alongside a significant drop in the growth of paid members [1][2][3] Traffic and Membership Trends - Traffic has been decelerating both in the United States and globally, with a continued decline observed over the past few quarters [2] - Renewal rates have also been fading for several consecutive quarters, indicating a potential issue with member retention [2] - The growth of paid members has significantly slowed, with only 400,000 new paid members added quarter over quarter, compared to a historical average of one million [2][3] Competitive Landscape - The opening of new Costco clubs is leading to increased competition and potential cannibalization of existing stores, as newer locations may not perform as well as older ones [5] - Competitors such as Walmart and BJ's Wholesale are also expanding their presence, which adds pressure on Costco's market share [6][7] - The wholesale segment is becoming more commoditized, making it challenging for Costco to maintain its unique value proposition [7] Consumer Behavior and Economic Impact - Costco may benefit from economic downturns as consumers seek value, but it also caters to high-income consumers who shop for discretionary items [8][9] - The company has a diversified appeal, attracting both value-seeking customers and those looking for unique products, which may help mitigate the impact of economic cycles [9]

Roth Capital's Bill Kirk on Costco downgrade: Lots of key metrics going the incorrect way - Reportify