Small businesses say Trump tariffs are hurting consumers—here's what is getting more expensive

Core Insights - The holiday shopping season is impacted by high tariffs on imported goods, leading to increased prices and cautious consumer spending [2][4][5] - Retailers are adjusting their product offerings to focus on more profitable items and are experiencing a shift in consumer purchasing behavior [3][6] Group 1: Retail Impact - The Ah Louis Store has transformed into a holiday destination but faces challenges in converting browsers into buyers due to economic factors [1][2] - Retailers are noticing a trend of customers opting for less expensive gift options, indicating a shift towards cautious spending [3][5] - The Gallup index reflecting consumer sentiment has dropped to a 17-month low, with holiday gift budgets decreasing by $229 from October to November [5] Group 2: Tariff Effects on Specific Categories - Toys and games are particularly affected by tariffs, with price increases ranging from 5% to 20% for 80% of inventory, impacting consumer purchasing decisions [7][9] - Consumer electronics, primarily sourced from China, have seen price adjustments due to tariffs, with Best Buy adapting its inventory to attract lower-income shoppers [10][11] - Jewelry prices are rising due to the increasing cost of gold and varying tariff rates, with potential future increases anticipated if tariffs remain in place [13][15] Group 3: Holiday Decorations and Strategic Shopping - Holiday decorations, largely imported from overseas, have also seen price increases due to tariffs, with specific items like red berry stems rising from $8.95 to $10.95 [16][17] - Consumers are advised to consider secondhand stores and discount retailers to avoid tariff-related price hikes, as these outlets often sell leftover stock [18]