Fengyuzhu(SH:603466) Zhong Guo Zheng Quan Bao·2025-12-15 22:01Core Viewpoint - The company, Fengyuzhu, is leveraging AI technology to enhance cultural heritage and tourism experiences through innovative projects and collaborations, aiming to create new market opportunities and improve operational efficiency. Group 1: AI Technology Utilization - Fengyuzhu announced a partnership with ByteDance's AI platform to utilize AI-generated content in cultural tourism practices, with the "Intangible Heritage Millet Youth Art Support Program" serving as a key example [2] - The company aims to identify potential IP developers and use AI for content creation, focusing on three core areas: intelligent digital archives, AI-driven content creation, and immersive AI-generated scenes [2] - AI is helping the company reduce costs and expand into new markets by enhancing digital media technology [2] Group 2: Smart Devices Empowering Cultural Tourism - Fengyuzhu is integrating embodied intelligent robots and smart glasses into cultural tourism settings, having established the "Embodied Intelligence Research Institute" to promote AI technology in practical applications [3] - The company has deployed interactive service robots in various venues, enhancing visitor engagement and providing cultural explanations [3] - A collaboration with Rokid aims to develop an AI smart guide system using smart glasses, allowing visitors to receive real-time information and personalized experiences during museum visits [4] Group 3: Business Growth and Financial Performance - In the first three quarters of the year, Fengyuzhu achieved revenue of 1.331 billion yuan, a year-on-year increase of 38.88%, and a net profit of 52.7 million yuan, up 116.78% [6] - The company is focusing on finding new growth avenues and optimizing management to improve cash flow [6] - Fengyuzhu is committed to the national strategy of expanding domestic demand, emphasizing the importance of revitalizing existing spaces rather than large-scale redevelopment [6] Group 4: Cultural Value Re-creation - The company aims to transform latent cultural resources into visible IPs through creative design and technology, enhancing the attractiveness of traditional sites [6] - By leveraging digital technology and data analysis, Fengyuzhu seeks to build unique competitive advantages in cultural tourism [7] - The focus is on making local cultural values come alive and creating a replicable model for cultural tourism development [7]