Core Viewpoint - The "millet economy" is experiencing significant growth, with the market size expected to reach 240 billion yuan in 2024, reflecting a 40.6% year-on-year increase, indicating a vibrant potential in niche markets [1] Group 1: Market Potential - The growth potential in niche markets stems from their emerging nature, often facing unresolved challenges that can serve as both pain points and growth opportunities [2] - Niche markets have a wide variety of categories, and deeper exploration can uncover significant potential, as seen with innovative products that combine seasonal trends and consumer interests [2] Group 2: Supply and Demand Interaction - Focusing on supply-demand interaction is crucial for identifying growth opportunities, with a need for products and services that align with increasingly segmented market demands [3] - The implementation of policies aimed at enhancing the supply of quality products in areas like sports and outdoor equipment reflects a strategic approach to meet consumer needs [3] Group 3: Policy and Economic Strategy - Policies that promote precise matching of supply to demand are essential for improving market efficiency, as demonstrated by personalized marketing strategies during major shopping events [4] - The "14th Five-Year Plan" emphasizes the role of domestic demand in driving economic growth, highlighting the importance of activating niche markets to meet diverse consumer needs [4]
深耕滴灌 激发细分市场动能——供需更适配 消费活力足②（评论员观察）
Ren Min Ri Bao·2025-12-15 22:15