Fengyuzhu(SH:603466) Zhong Guo Zheng Quan Bao·2025-12-15 22:27Core Insights - The company has launched the "Intangible Cultural Heritage Millet Youth Art Support Program" in collaboration with art schools, utilizing AI technology to explore new value in intangible cultural heritage [2][3] - The integration of AI technology into the company's operations is a key focus for business development this year, with initiatives including the establishment of the "Embodied Intelligence Research Institute" [2][4] AI Technology Utilization - In November, the company announced a partnership with ByteDance's AI content creation platform, aiming to apply AI-generated content in cultural tourism practices [3] - The "Millet Youth Art Support Program" will serve as a practical example of this initiative, focusing on IP development and content creation through AI [3] - The company is implementing a model of "AI intelligent production + professional human verification" to achieve precise digital preservation of intangible cultural skills [3] Smart Devices Empowering Cultural Tourism - The company is integrating embodied intelligent robots and smart glasses into cultural tourism scenarios, enhancing visitor experiences [4][5] - The "Embodied Intelligence Research Institute" was established to promote the fusion of AI technology with practical applications in cultural tourism [4] - The company has deployed interactive service robots in various venues, enhancing visitor engagement and cultural interpretation [4][5] Revenue Growth and Business Strategy - In the first three quarters of the year, the company achieved revenue of 1.331 billion yuan, a year-on-year increase of 38.88%, and a net profit of 52.7 million yuan, up 116.78% [6] - The company is focusing on finding new growth avenues and optimizing management to improve cash flow [6] - The strategy emphasizes revitalizing existing spaces rather than large-scale redevelopment, aligning with national "expanding domestic demand" initiatives [6] Cultural Value Re-creation - The company aims to leverage local cultural values through digital technology and marketing to create unique competitive advantages in cultural tourism [7] - By utilizing big data analysis, the company tailors content design and interaction methods to align with public preferences, creating replicable practical experiences [7]