打造新场景 培育新业态 激发新活力——徐州全力建设区域消费中心城市

Core Insights - Xuzhou is actively enhancing its consumer market by implementing a series of measures to boost consumption, aiming to become a regional consumption center city during the 14th Five-Year Plan period [1][4][15] Group 1: Commercial District Development - The Pengcheng Square commercial district has over 2,800 businesses and attracts more than 80 million visitors annually, with peak holiday traffic exceeding 500,000 [4] - The introduction of first-store economy has been a significant driver for consumption upgrades, with 137, 161, and 266 first stores introduced from 2022 to 2024, respectively [4] - The first store of Domino's in Xuzhou set a global record with daily sales exceeding 680,000 yuan [4] Group 2: Smart Transformation - The Pengcheng Square has been recognized as a national smart demonstration commercial district, with advanced technologies enhancing consumer experiences [6] - The establishment of the first international consumption city tax refund store in Su Bei further enhances the commercial district's capabilities [6] Group 3: Consumption Activities and Policies - Xuzhou organized over 9,000 promotional activities in 2023, creating a vibrant atmosphere for consumption throughout the year [8][10] - The city allocated nearly 40 million yuan in special fiscal funds to stimulate consumption, resulting in a sales increase of over 20 times [10] - The "old for new" consumption policy has effectively driven consumption, with subsidies leading to over 145 billion yuan in sales [10] Group 4: Cultural and Tourism Integration - The integration of culture and tourism has led to the development of diverse and immersive consumption scenarios, with the Pengcheng No. 1 being recognized as a typical case for service consumption [12][14] - Events like the "Pengzu Fuyang Festival" have become significant cultural IPs, attracting numerous visitors and enhancing local consumption [14] Group 5: Future Outlook - Xuzhou plans to continue enhancing its consumption activities and digital transformation of traditional businesses, aiming for a more diverse and high-quality supply system [11][15] - The city will focus on creating night-time consumption zones and promoting local culinary brands to further stimulate economic growth [14][15]