“科研赋能国潮·创新正向传播”网络传播专委会主题活动在上海举行

Group 1 - The event "Scientific Empowerment of National Trends: Innovative Positive Communication" was successfully held in Shanghai, attended by representatives from various central media units, industry experts, and enterprises [1][5] - A significant consensus reached during the event is that national trend brands must establish a comprehensive brand protection system to achieve high-quality development [5] - The impact of online misinformation on domestic brands was a focal point of discussion, with representatives highlighting that such rumors not only harm corporate reputation but also undermine healthy business operations [5] Group 2 - Media representatives suggested that companies should utilize legal tools, such as the Private Economy Promotion Law, to protect their rights and rely on authoritative debunking platforms to counter misinformation [5] - An expert from the State Administration for Market Regulation emphasized the need for a collaborative effort in brand protection, recommending that media play a role in providing "value endorsement" and maintain a rational attitude before authoritative regulatory bodies respond [5] - The event aimed to build a deep communication platform to explore how digital technology can empower national trend brands and enhance the international dissemination of Chinese culture [6]