文旅科技融合、特色场景赋能 首发经济激活消费市场

Group 1 - The "first-store economy" has become a significant engine for activating the consumer market this year, with various regions implementing innovative measures to continuously unleash domestic demand potential and inject strong momentum into economic growth [1] - In Xi'an, Shaanxi, the integration of the first-store economy with cultural tourism and technology has led to the popularity of tech-based first-store outlets, driving urban economic growth [3] - The Qin Shi Huang Mausoleum's XR experience project has attracted over 20,000 visitors in three months, allowing tourists to engage with the historical site through digital technology [5] Group 2 - Xi'an has introduced a policy offering up to 1 million yuan in subsidies for first stores, activating commercial vitality through a "first store + business district" linkage model, resulting in the introduction of 279 first stores and 186 launch events from January to November this year [7] - In Fujian, the "All Fujian Shopping" initiative has activated county-level consumption potential, featuring various benefits such as consumption vouchers and government subsidies at local markets, enhancing consumer experiences [9] - Fujian plans to support the creation of a hub for domestic and international brand launches with a special fund of 20 million yuan by 2025, while the province's retail sales of consumer goods reached 1,865.365 billion yuan in the first three quarters, marking a 5.4% year-on-year increase [9]