Group 1 - The "Hai 7" brand is actively engaging consumers through the "Hai Zhi Lan Fancy Ball Challenge," which has gained significant popularity online, showcasing consumer creativity and enthusiasm [1][4] - The 2025 Chinese Table Tennis Super League Finals, sponsored by Yanghe, is generating high demand for tickets, with consumers eager to experience the event and meet top players [5] - Yanghe has organized the "Drink Hai 7, Play a Game" event to allow more sports enthusiasts to attend the finals, enhancing the overall experience [5] Group 2 - Participants can join the challenge by creating and sharing a creative short video of themselves juggling a ping pong ball with a "Hai Zhi Lan" bottle on social media platforms from December 14 to 18, with a chance to win tickets to the finals [6] - The selection process for winners will be based on creativity, content quality, and juggling skills, with 21 winners chosen across different platforms [6] - In addition to the video challenge, Yanghe is offering a "Open Hai 7, Win Table Tennis Finals Tickets" promotion from December 11 to 19, where consumers can scan a code on the seventh generation of Hai Zhi Lan bottles for a chance to win tickets [7] Group 3 - The Hai 7 brand has been well-received for its smooth taste, having built a loyal consumer base over 22 years, and recently launched a refreshed product emphasizing a "smoother" experience [6] - Yanghe continues to innovate and create engaging activities to deepen emotional connections with consumers, exemplified by the Fancy Ball Challenge [6][9] - The initiative aims to foster a memorable experience for consumers, allowing them to support their favorite players in person [6][9]
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