“一带一路”俄罗斯成人失禁用品市场消费结构分析及投资潜力评估预测报告（2026版）

Group 1: Market Overview - The adult incontinence products market in China includes adult diapers, pull-up pants, and nursing pads, primarily targeting elderly and disabled individuals, with elderly incontinence sufferers being the main consumer group [3][4] - As of the end of 2019, the population aged 60 and above in China was approximately 254 million, accounting for 18.13% of the total population, with 50.9% of those over 65 experiencing urinary or fecal incontinence [3] - The penetration rate of adult incontinence products in China is only about 3%, significantly lower than developed countries like Japan (80%), North America (60%), and Western Europe (58%) [3][4] Group 2: Market Growth and Projections - The retail market size for adult incontinence products in China grew from 5.53 billion RMB in 2018 to 8.31 billion RMB in 2023, with a compound annual growth rate (CAGR) of 8.5% from 2018 to 2023 [4] - It is projected that the market size will reach 13.19 billion RMB by 2028, with a CAGR of 9.7% from 2023 to 2028 [4][7] Group 3: Competitive Landscape - The adult incontinence products industry in China is characterized by a fragmented competitive landscape, with a market size of 8.31 billion RMB in 2023 and an expected size of around 13.19 billion RMB by 2028 [7] - The penetration rate in China is about 3%, which is significantly lower than the average of 12% globally and around 60% in developed markets [7] - Domestic brands such as Reliable, Kangfuli, and An'er Kang dominate the market with high cost-performance ratios, while foreign brands like Depend and Tena have lower market shares due to higher pricing [7]