KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2025-12-16 01:35Core Viewpoint - A document claiming to be from Kweichow Moutai Co., Ltd. regarding product supply and structural reforms has circulated on social media, but the company has confirmed it is fake. The actual market policy is expected to be announced around December 28, 2025 [1][4]. Group 1: Company Actions - Kweichow Moutai plans to suspend the issuance of all products to distributors until January 1, 2026, to alleviate financial pressure on them during the year-end period [1][4]. - The company has stated that any distributor selling Flying Moutai below 1650 yuan will have their qualifications revoked [1]. - The company is focusing on demand-driven strategies and protecting channel resilience, with precise product allocation based on terminal sales performance [4]. Group 2: Market Reactions - As of December 15, the price of original Flying Moutai has dropped to 1560 yuan per bottle, with bulk Flying Moutai also decreasing from 1570 yuan to 1550 yuan [5]. - On December 12, the price of original Flying Moutai briefly fell below the official guidance price of 1499 yuan, reaching 1495 yuan [5]. - The decline in Flying Moutai prices is attributed to platform subsidies and competitive pricing strategies to attract traffic [7]. Group 3: Industry Context - Kweichow Moutai reported a total revenue of 1309.04 billion yuan for the first three quarters of 2025, a year-on-year increase of 6.32% [7]. - The white liquor industry is currently under pressure, with expectations of a stabilization in prices following a period of inventory reduction [7].