李国庆，再战电商

Group 1 - Li Guoqing, a veteran in the e-commerce industry, has launched a new company "Li Xiang Life" focusing on high-end online membership stores at the age of 60, marking his return to the core e-commerce battlefield [1] - The company aims to maintain a strict markup rate of 1.25 times, significantly lower than the industry average, and plans to serve only 5,000 premium members in its first year [1] - "Li Xiang Life" has been registered with a capital of 1 million yuan, with Li Guoqing holding 99% of the shares, and the company will sell a wide range of products including pre-packaged food, daily necessities, electronics, and jewelry [2] Group 2 - The platform is set to officially launch live streaming sales on December 18, entering a highly competitive membership e-commerce market [3] - Major players in the membership e-commerce sector are rapidly expanding, with Sam's Club opening over 60 stores in more than 30 cities and maintaining a growth rate of over 30% in its e-commerce business [3] - Industry challenges are evident, as seen with the closure of Hema X membership stores and the suspension of Xiaohongshu's "Xiaohong Card" just three months after its launch, highlighting common issues such as insufficient store coverage and difficulties in user retention [3][4] Group 3 - Experts emphasize that the success of membership e-commerce requires strong product, operational, and organizational capabilities, indicating that it is not merely a "curated + membership" model [4] - The future of the industry is expected to see intensified competition, with a trend towards the integration of online and offline channels, suggesting that pure online membership platforms may likely expand into physical stores or collaborate with existing ones [4]