字节跳动竟然藏了30款项目储备？

Core Insights - ByteDance has re-entered the gaming industry with a robust product lineup, including both existing titles and new projects, indicating a strategic focus on long-term growth in this sector [1][3][38] Group 1: Financial Performance - ByteDance's gaming revenue exceeded 3.8 billion yuan this year, reflecting a slight year-on-year decline of 8%, with the game "Mobile Legends: Bang Bang" accounting for over 50% of this revenue [1] - The new title "Jing·Jie Dao Ming" has achieved an 18.5% revenue share in the past month, second only to "MLBB" [1] Group 2: Product Development and Strategy - ByteDance has a reserve of at least 30 games in development, with various genres including action, shooting, and card games, indicating a diverse product strategy [4][38] - The company is exploring both heavy and light gameplay styles, with projects like "Wu Ying Lie Ren" and "Within the Dome: Survival" showcasing this dual approach [10][12] Group 3: Studio Operations - ByteDance operates multiple studios across China, including BlueSea and Oasis in Beijing, ZERO36 in Shanghai, and others in Hangzhou and Guangzhou, each focusing on different game types [5][17][25] - The ZERO36 studio is developing a CCG card game based on the Star Wars IP, while the Oasis studio is working on various action and RPG titles [17][19] Group 4: Market Expansion and New Ventures - ByteDance is testing new games in international markets, such as the fishing game "Yacht & Catch" and the stacking elimination game "Tile Blast - Triple Match," indicating a strategy to diversify its gaming portfolio [33][29] - The company is also considering platform business models, as seen with the GameTop platform, which aims to integrate casual games [39]