GREAT-SUN(SH:603336) Chan Ye Xin Xi Wang·2025-12-16 01:56Core Viewpoint - The pear industry in China is experiencing significant growth driven by increasing health awareness among consumers and diverse applications of pears in various food products, with demand projected to reach 20.36 million tons in 2024, a 5.0% increase year-on-year [1][7]. Overview - Pears belong to the Rosaceae family and are one of the most cultivated fruits in China, which is a major origin of pear species with a rich genetic resource. Systematic breeding efforts began in the modern era, leading to the development of around 50 new varieties by 1994, with recent advancements in breeding techniques combining traditional and biotechnological methods [2][3]. Development History - The development of the pear industry in China can be divided into six key stages, from early domestication to modern industrialization, with current trends focusing on quality improvement, brand development, and integration of the entire industry chain [3]. Policy Support - The Chinese government has implemented various policies to support agricultural development, including initiatives aimed at rural revitalization, e-commerce growth, and smart agriculture, creating a favorable environment for the pear industry [4]. Industry Chain - The pear industry chain in China is comprehensive, covering upstream planting, midstream processing, and downstream sales. The processing sector is still developing, with significant potential for increasing the deep processing rate of pears [6]. Current Development Status - Pear cultivation is widespread in China, contributing to agricultural economic growth and rural income. The total pear production is expected to reach 20.99 million tons in 2024, with Hebei province being the largest contributor at 19.71% [5][6]. Market Demand - The demand for pears is on the rise, with a projected consumption of 20.36 million tons in 2024, reflecting a 5.0% year-on-year increase. The per capita demand is expected to reach 14.45 kg, a 5.1% increase [1][7]. Export Situation - In 2025, China's fresh pear exports reached 562,300 tons, with an average export price of $0.88 per kilogram, totaling approximately $49.6 million. Major export destinations include Indonesia, Vietnam, and the United States [8]. Competitive Landscape - The pear industry in China is characterized by a fragmented market with a predominance of small and medium-sized enterprises. Over 90% of registered pear-related companies have a capital of less than 2 million yuan [9]. Key Companies - Honghui Fruit and Vegetable Co., Ltd. focuses on integrated operations in the fruit and vegetable sector, achieving a revenue of 470 million yuan in the first half of 2025, with fruit business accounting for 76.19% of total revenue [9][10]. - Botou Panglong Fruit Co., Ltd. specializes in pear cultivation and processing, with a strong emphasis on quality control and has received several accolades for its agricultural practices [10][11]. Future Trends - The pear industry is expected to shift towards deeper processing and innovation, exploring new product categories and enhancing the value of existing products. Sustainability will also become a key focus, with practices such as organic farming and eco-friendly packaging gaining importance [12].