更大力度支持惠民生和提振消费

Core Viewpoint - The recent joint notification by the Ministry of Commerce, the People's Bank of China, and the Financial Regulatory Bureau aims to enhance collaboration between commerce and finance to boost consumer spending and improve living standards [2][3]. Group 1: Policy Measures - The notification outlines three main areas with eleven policy measures to strengthen cooperation between the commerce and financial systems [3]. - It encourages local departments to enhance communication and collaboration, promoting a coordinated approach involving fiscal funds, credit, and social capital [3]. - Financial institutions are urged to support five key areas: upgrading product consumption, expanding service consumption, fostering new consumption types, innovating diverse consumption scenarios, and assisting consumption support [3][4]. Group 2: Financial Support Initiatives - Financial institutions are encouraged to collaborate with platforms and key merchants to improve payment options such as installment plans, credit cards, and digital currencies to meet consumer upgrade demands [4]. - The notification emphasizes the need for tailored personal consumption loan policies based on customer repayment capabilities and credit status, aiming to accelerate the development of personal consumption loans [4]. - It also highlights the integration of financing, settlement, and insurance services to support new consumption models and enhance financial backing for various consumer activities and urban development projects [4]. Group 3: Implementation and Future Steps - The Ministry of Commerce plans to work with the People's Bank of China and the Financial Regulatory Bureau to guide local departments and financial institutions in implementing these measures effectively [4]. - The initiative aims to address barriers to consumer potential and provide targeted policy recommendations based on experiences from various local commerce departments and financial institutions [4].