独立游戏路演，如何为创意与资本“搭桥铺路”？

Core Insights - The 2025 BGM Game Exhibition recently concluded in Shanghai, showcasing new independent games and facilitating connections between developers and industry resources through events like the "BUFF Roadshow" [1][3] - A growing trend in the Chinese gaming industry is the emergence of a model focused on bridging independent games with market opportunities, reflecting a significant evolution and demand within the independent game ecosystem [3] Industry Trends - Independent games are currently experiencing an unprecedented "golden age," driven by a growing player base and decreasing development barriers, indicating a broad market potential [4] - The sales revenue of independent games on the Steam platform reached nearly $4 billion in the first nine months of 2024, accounting for 48% of Steam's total game sales revenue of $8.3 billion [5] - Sales of independent games on major platforms like Steam and Epic Games Store have seen a growth rate of 30% [7] Challenges and Opportunities - The independent game development sector faces two core challenges: the arduous creative process and unstable income, leading to a high exit rate of 85% to 90% among creators after completing a game [7] - The advent of AI technology has significantly transformed the independent game creation landscape, enabling explosive growth in production capacity and drastically reducing costs, thus allowing for more flexible and diverse participation in the industry [7][8] Strategic Shifts - The content strategy of independent game developers is undergoing profound changes, with many games evolving from small-scale projects to more polished and larger productions, challenging the previous notion of "small and refined" [8] - The definition of independent games is expanding, as they are now seen as content-driven rather than limited by size or platform, emphasizing creativity and flexibility [8]