2025年11月亚洲(中国)酒店业发展报告
3 6 Ke·2025-12-16 02:32

Group 1: Global Hotel Industry Trends - The Middle East has emerged as the hottest hotel market globally, with Qatar's average room rate and RevPAR reaching their highest levels since 2013, increasing by 19.6% and 20.3% year-on-year, respectively [2] - During the Doha Film Festival on November 24, the overall market occupancy rate peaked at 94.2%, the highest since February of this year [2] - In Saudi Arabia, Marriott International signed a management agreement for the Courtyard by Marriott in Mecca, marking a milestone of over 100 hotels in operation and development in the country [2] Group 2: Asia-Pacific Market Developments - In Singapore, two legacy hotels are rebranding to international chains, with a notable acquisition of the Miramar Hotel for 160 million SGD to transform it into a Hilton Garden Inn [4] - Hilton announced plans to expand its luxury and lifestyle hotel brands in Southeast Asia, signing 17 new hotel projects across six countries, adding nearly 4,000 rooms [4] - In Australia, Melbourne's hotel market achieved record highs in ADR and RevPAR, with RevPAR increasing by 8.6% year-on-year, driven by major events [5] Group 3: Personnel Changes in Hotel Groups - Eight hotel groups announced significant personnel changes, including the appointment of three new Vice Presidents for Greater China at InterContinental Hotels Group [7] - Kempinski Hotels appointed Paul Lonergan as Chief Operating and Asset Management Officer to drive performance and asset optimization [7] - Wyndham Hotels announced the departure of its CFO Michele Allen, with Kurt Albert appointed as interim CFO [7] Group 4: Mergers and Acquisitions in Hotel Groups - Junting Hotels approved a cash acquisition of a 21% stake in Zhejiang Junlan Hotel Management for 79.8 million CNY, making it a wholly-owned subsidiary [10] - Marriott International completed the integration of its brand and asset-light business with Another Star, the parent company of citizenM hotels, which will continue to operate under a long-term franchise agreement [10] Group 5: Hotel Asset Transactions - In November, 82 hotel assets were reported for sale, with significant transactions including the sale of two Wanda Hotels for 3.31 billion CNY and 3.28 billion CNY [12] - The Ritz-Carlton in Sanya is listed for sale at 2.265 billion CNY, marking it as the first Ritz-Carlton in a resort area in China [12] - Beijing's Le Meridien Hotel is publicly listed for sale at 3 billion CNY, while the CHAO Hotel in Sanlitun has a starting bid of approximately 1.177 billion CNY [12] Group 6: Hotel Openings and Signings in China - In November, 236 new hotels opened in China, with 29 in the high-end segment, including 20 international brands [14] - A total of 105 hotels were signed, showing a significant increase from the previous month, with notable signings from InterContinental and Wyndham [15] - The construction market in China remains strong, with 3,695 projects totaling 656,873 rooms planned as of the end of Q3 [16] Group 7: Luxury Hotel Rankings and Analysis - The ABN Index for luxury hotels shows high search and new media indices, with Shangri-La Hotels leading the rankings [20][28] - The average score for the search index was 61.32, with top searches focused on hotel openings and acquisitions [28] - The media index saw a slight decline, averaging 108.94, with marketing themes centered around Christmas and New Year events [28]