江苏银行 “双十二” 线上促消费系列举措正式发布

Group 1 - Jiangsu Bank is actively responding to the national consumption boom by launching multiple online promotional measures for the "Double Twelve" shopping festival, investing approximately 3.3 million yuan in marketing expenses to stimulate consumer potential and enhance the consumption market [1] - The bank has partnered with leading payment platforms like Alipay and JD.com to offer exclusive payment discounts, investing around 1.5 million yuan in marketing to effectively lower shopping costs for consumers and boost overall consumption enthusiasm [3] - Jiangsu Bank is focusing on high-ticket consumption scenarios by introducing installment payment discounts and consumer loan benefits, with over 1 million yuan allocated for marketing to support large-scale transactions and facilitate consumption upgrades [5] Group 2 - To enhance travel-related financial services, Jiangsu Bank has collaborated with major online travel platforms such as Ctrip and Qunar, launching travel payment options and discounts for public transport, thereby supporting the recovery of the cultural and tourism industry [7] - The bank is leveraging its 22 million mobile banking customers to create dedicated consumption portals, implementing a multi-faceted strategy to drive traffic and support merchants in expanding sales channels during the "Double Twelve" period [9] - Jiangsu Bank plans to continue promoting quality merchants and products through both online and offline channels, aiming to stimulate consumer demand and drive consumption growth while fulfilling its social responsibility as a financial institution [11]