B站跨年品牌升级，打造线上线下联动跨年盛典

Core Insights - Bilibili (B站) is upgrading its New Year's Eve event for 2025, titled "Our New Year's Eve," to create a more immersive experience for young audiences [1] - The event will feature a combination of online and offline activities, enhancing audience participation and engagement [1] Group 1: Event Features - The 2024 New Year's Eve gala will maintain its signature format of symphonic music and diverse IP creative planning, showcasing trends in contemporary youth culture [5] - The event will have a global perspective, featuring renowned artists and performers from countries including the USA, Canada, France, Finland, and Africa [5] - In 2024, the live viewership peak reached 346 million, with over 100 million total views within 24 hours and nearly 400,000 bullet comments [5] Group 2: Offline Activities - Bilibili will connect 10 cities nationwide for the "Cheers Night" offline series, allowing users to gather and celebrate together [7] - Last year's Cheers Night saw a total participation of 20 million people [7] - The 2025 event will introduce the first "Cyber Fireworks Festival," where user comments will transform into "cyber fireworks" on screen, alongside a drone performance [7] Group 3: Cultural Significance - Bilibili's New Year's content has evolved into a significant cultural ritual for the youth, moving beyond mere entertainment [8] - The platform aims to meet diverse content needs and strengthen emotional connections with users [8] - Over 140,000 New Year's related videos were available on Bilibili during the 2024 New Year period [8]