数字丝绸之路上中国文化“新三样”崛起：不是出海，是融入

Core Insights - The rise of Chinese digital culture, represented by online literature, web series, and online games, is transforming from simple content export to platform operation, creating an IP-centric industrial ecosystem [1] Group 1: Cultural Export Evolution - The transition in cultural export is recognized as a paradigm shift, moving from "product export" to "co-creation export" [5][7] - The 1.0 phase involved outputting finished content through language translation, while the 2.0 phase focused on localization and cultural adaptation [7] - The current 3.0 phase emphasizes value co-creation, where user experience and engagement are prioritized over cultural constraints [7] Group 2: Global Youth Engagement - Technological advancements have reduced language barriers, leading to increased cultural acceptance among global youth [8] - The essence of cultural products going abroad is not merely about exporting goods but also about presenting and disseminating unique cultural thought and behavior patterns [8] Group 3: Case Studies and Market Insights - The success of shows like "Produce Camp Asia" exemplifies cultural interaction, enhancing cross-cultural communication through audience engagement on social media [10] - Chinese internet companies have developed unique business models and user interaction strategies that are effective in overseas markets, showcasing a comprehensive commercialization approach from literature to various media [10] Group 4: Challenges and Opportunities - As China's economy grows, there is an increasing international interest in its cultural products, with foreign companies seeking rights to Chinese cultural content [12] - Chinese enterprises face challenges in understanding and adapting to local market cultures, legal systems, and geopolitical factors while promoting their cultural values [12] Group 5: Future Directions - A "platform-technology-co-creation" triangle is essential for future success, focusing on creating participatory digital spaces and utilizing AI and cloud technology for personalized experiences [13] - The ideal scenario is for overseas users to feel that a cultural product, while originating from China, provides them with a platform for self-expression and creativity, integrating into their lives [13]