将贴息红利转化为消费活力

Core Viewpoint - Agricultural Bank of China Gansu Branch is actively implementing the central government's policies to boost domestic demand and promote consumption through personal consumption loan interest subsidy policies, injecting strong financial momentum into the consumer market [1] Group 1: Loan Disbursement and Impact - In the first ten months of this year, the bank has disbursed personal consumption loans amounting to 9.833 billion yuan, with 1.683 billion yuan disbursed since the implementation of the interest subsidy policy on September 1 [1] - The interest subsidy policy has translated into increased consumer spending, with the bank signing supplementary agreements for interest subsidies with 31,800 customers, amounting to 123,400 yuan in subsidies [2] Group 2: Customer Experience and Service Efficiency - Customers have expressed satisfaction with the straightforward application process and the tangible benefits of the interest subsidy policy, as demonstrated by a customer who successfully obtained a loan of 283,000 yuan for furniture purchase [2] - The bank has established a special task force to ensure the effective implementation of the policy, including training and communication of key points to grassroots branches [2] Group 3: Promotion and Awareness - The bank has employed multiple strategies for policy promotion, including on-site advertising, direct engagement by customer managers, and online channels to ensure widespread awareness of the interest subsidy policy [3] - Campaigns such as "Double Festival Interest Subsidy Warm Week" and "Heartwarming Season" have been launched to further promote the benefits of the policy to a broader audience [3] Group 4: Support for Diverse Consumer Needs - The bank supports various consumer groups, including urban residents and service industry operators, by providing tailored financial solutions and efficient loan processing through mobile and remote services [4] - The recent selection of Lanzhou as a pilot city for new consumption models presents an opportunity for the bank to enhance its services and contribute to the high-quality development of the economy [4]