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Core Viewpoint - The article emphasizes the importance of effectively communicating key points during franchise recruitment presentations to engage potential franchisees and build trust, ultimately leading to successful partnerships. Group 1: Industry Environment - Start by presenting the industry outlook to reassure franchisees, highlighting favorable policies, market size, and the current opportunity for entry into the market [3] - Use authoritative data to establish credibility and trust among potential franchisees [3] Group 2: Product Presentation - Focus on how the product solves specific consumer problems rather than just listing technical specifications [4] - For example, in the food franchise sector, emphasize convenience and cost-effectiveness to appeal to potential franchisees [4] Group 3: Support System - Address franchisees' concerns about operational support by detailing specific assistance provided, such as site selection, store design, and ongoing training [6] - The more specific the support offered, the more convincing it is for potential franchisees [6] Group 4: Financial Transparency - Clearly outline the financial aspects, including initial investment, expected profits, and payback period, to alleviate financial concerns [7] - Provide realistic financial projections that include all costs to enhance credibility [7] Group 5: Team Capability - Highlight the team's qualifications and experience to demonstrate the ability to support franchisees effectively [9] - Focus on how team members can directly contribute to the success of franchisees [9] Group 6: Training Programs - Explain the training programs available to franchisees, emphasizing the importance of ongoing education for both owners and employees [10] - Ensure potential franchisees understand that the business model supports long-term success through comprehensive training [10] Group 7: Trust Logic - The six key points create a complete "trust logic" that guides potential franchisees from initial interest to final commitment [12] - By clearly communicating these elements, companies can attract franchisees without aggressive sales tactics [12]