中企“出海”面临系统重构，如何规避合规风险

Core Insights - The internationalization of Chinese enterprises is evolving from low-value manufacturing to product export and now to brand globalization, necessitating a comprehensive system restructuring to adapt to diverse market conditions [2][3][4] Group 1: System Restructuring - Companies must transition from "single store output" to "platform-driven" models, relying on data-driven decision-making rather than experience-based approaches [3] - A robust ecosystem is essential for global operations, integrating financial payments, logistics, SaaS, and localized marketing to ensure smooth operations across different countries [3][4] Group 2: New Logic of Going Global - The current logic of Chinese enterprises going global emphasizes high value through brand and innovation, moving away from the traditional low-cost manufacturing model [4] - Companies are increasingly deploying local talent with strong operational and digital capabilities to enhance brand competitiveness in foreign markets [4][5] Group 3: Compliance Risks - Different regions present unique challenges, with compliance and regulatory issues significantly affecting expansion efforts, particularly in markets like the U.S. [6][7] - Companies must adapt their management practices to local regulations and cultural differences to mitigate compliance risks and operational challenges [6][7] Group 4: Digitalization Challenges - The integration of digital systems across global operations is a major challenge, particularly in managing POS systems and ensuring real-time data flow [7][8] - In Southeast Asia, low penetration of online ordering and electronic payments complicates operations for foreign brands, necessitating a flexible digital management system [8][9] Group 5: Future Outlook - Continuous investment in digital infrastructure is crucial for empowering Chinese brands to expand globally, leveraging their inherent digital capabilities and supply chain advantages [9]