抖音发布财经行业公约：禁止非认证账号发布财经专业内容

Core Viewpoint - Douyin has released the "Douyin Community Financial Industry Convention (Trial)" to regulate the dissemination of financial content, emphasizing account qualifications, content management, marketing behaviors, and mechanisms for handling violations and accountability [1] Account Qualification Standards - The platform encourages financial creators to complete financial professional qualification certification before publishing financial content [2] - Accounts without certification are prohibited from publishing financial professional content or recommending related services [4] Content Management Standards - The platform promotes the sharing of objective and neutral financial knowledge to enhance users' financial literacy [3] - It is forbidden for unqualified accounts to imply or state that they possess a financial professional background or can provide financial services [4] Prohibited Activities - Activities such as impersonating financial experts, using misleading terms, and falsifying financial licenses are strictly prohibited [4] - The platform bans the publication of false or misleading information, including illegal fundraising and unauthorized financial services [14] Marketing Behavior Standards - Financial institutions and practitioners are not allowed to conduct marketing activities beyond their business scope or engage in misleading marketing practices [15][17] - The platform will impose penalties for violations, including the cancellation of interaction functions for unqualified accounts and potential permanent bans for severe infractions [18] Violation Handling and Accountability - Violations of the governance norms will result in graduated penalties based on the severity of the infraction [16] - The platform will cooperate with judicial authorities in cases where illegal financial services harm user rights [18]