重磅！事关黄金立“新规”，首个黄金以旧换新“国标”出炉，定价、验金走向透明化

Core Insights - The introduction of the "Gold Old-for-New Business Service Specification" by the China Gold Association marks the first specialized standard focusing on the old-for-new business in the domestic gold and jewelry industry, addressing a long-standing gap in industry standards and enhancing consumer trust in transactions [1][3] Group 1: Industry Context - The old-for-new gold exchange has become a significant method of gold consumption, accounting for approximately 20% of the national gold jewelry consumption [3] - Following the State Council's 2024 action plan to promote large-scale equipment updates and consumer goods exchange, coupled with rising gold prices, there is a notable increase in consumer demand for liquidating idle gold and expanding exchange services [3][8] Group 2: Standard Features - The new standard emphasizes "integrity, transparency, and compliance," establishing a comprehensive service specification system that sets clear requirements from enterprise operations to consumer experiences [5][6] - Companies engaged in this business must possess legal qualifications, pay taxes, and fulfill anti-money laundering obligations, while personnel must undergo professional training [5][6] Group 3: Consumer Protection - The standard mandates a "full monitoring + customer presence" system during the gold testing process, requiring consumer consent for any destructive testing and ensuring accurate reporting of key information such as gold content and quality [6] - A multi-faceted governance system is established, including policy guidance, standard constraints, corporate self-discipline, and consumer supervision, to streamline complaint handling and reduce consumer disputes [6][8] Group 4: Industry Development - The standard not only provides consumer protection but also significantly impacts the development of the gold and jewelry industry by creating a closed loop for gold recycling and new product sales, aligning with national policies to expand domestic demand and promote green consumption [8] - By clarifying core standards for enterprises, personnel, and processes, the standard encourages a shift from extensive management to standardized and professional operations, enhancing the overall credibility and service quality of the industry [8]