首个黄金以旧换新“国标”出炉

Core Viewpoint - The release of the "Gold Old-for-New Business Service Specification" marks a significant step towards standardization and transparency in China's gold jewelry industry, addressing long-standing issues such as unclear pricing and inconsistent loss standards [2][4]. Group 1: Background and Market Trends - The demand for gold old-for-new services is increasing, with related consumption accounting for approximately 20% of the national gold jewelry consumption [2]. - Rising gold prices, projected to reach new highs by 2025, have prompted consumers to sell idle gold assets to capitalize on high market values [2]. - The emergence of diverse recovery channels, including online platforms and gold ATMs, has made it easier for consumers to recycle gold, thereby lowering barriers to entry [2]. Group 2: Industry Challenges - Current "old-for-new" mechanisms often disadvantage consumers, as many brands calculate the buyback price based on weight, leading to significant value discrepancies between purchase and resale [3]. - The lack of a closed-loop recovery system that matches brand premiums with buyback prices raises consumer concerns about the fairness of transactions [3][4]. Group 3: Impacts of the New Specification - The new specification clarifies the boundaries for business operators, setting requirements for compliance, technical equipment, and financial security, which can guide small and medium enterprises towards compliant operations [4]. - It aims to resolve industry chaos by detailing service processes, thereby addressing issues like unclear pricing and non-transparent gold testing, which protects consumer rights [4]. - The specification enhances overall industry credibility by establishing complaint handling mechanisms, reducing consumer disputes, and fostering trust in gold recovery services, which can lead to healthy growth in the industry [4].