年轻人讨厌老登品牌，但它们不在乎

Core Viewpoint - The narrative surrounding the decline of traditional consumption, particularly in sectors like liquor, luxury watches, and fuel vehicles, has gained traction online, with the term "老登" (Old Deng) becoming a symbol of generational conflict and a critique of older consumer habits [1][12][18] Group 1: Understanding "老登" Brands - "老登" brands, such as liquor and cigarettes, are characterized by their exclusivity and emotional resonance, which creates a strong identity among their consumers [10][11] - The term "老登" carries a negative connotation, reflecting a rejection of older consumer values, while "老钱" (Old Money) is viewed more neutrally, indicating wealth accumulation over generations [5][7] - The success of "老登" brands lies in their ability to clearly define their target audience, allowing them to thrive despite negative perceptions from non-consumers [9][18] Group 2: Market Dynamics and Consumer Behavior - "老登" brands operate on a business model that does not rely on mass appeal or constant advertising, instead thriving on relationship networks and long-term trust [14][18] - The emotional backlash against "老登" consumption does not necessarily indicate a loss of market; rather, it may reflect external influences affecting sales [15] - The current discourse around "老登" consumption serves as a means for younger generations to express their identity and attitudes, transforming consumption into a form of social commentary [18]