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Core Insights - The "Understanding China" International Conference was successfully held from November 30 to December 2, 2025, in Guangzhou [1] Group 1: Cultural New Economy - The sub-forum on "Cultural New Economy: Cultural Industry Samples of New Productive Forces" focused on how new productive forces are reshaping the cultural industry landscape [3] - Emotional value has become a key driver of consumption among the younger demographic, with card games serving as a significant cultural medium in the "Guzi" economy [3] - Card products like "Three Kingdoms Cards," "My Little Pony Cards," and "Ultraman Cards" fulfill four major functions: collection, social interaction, entertainment, and competition, resonating emotionally with young consumers [3] Group 2: Product Experience and Innovation - The company leverages a complete research, production, supply, and sales chain to convert abstract emotions into tangible product experiences [4] - Collaborating with over 70 well-known IPs globally, the company has created a diverse IP matrix to cater to different user segments [4] - The company emphasizes three strategic directions for maintaining brand vitality: national trend, craftsmanship, and internationalization, with over 30 "Guochao" IPs already in place [4] Group 3: International Expansion - The company launched the "Guochao Going Global Plan," showcasing its core card products and other merchandise at international exhibitions in cities like Jakarta, Kuala Lumpur, Tokyo, and New York [5] - Future plans include further expanding into the U.S. market to promote Chinese culture and craftsmanship through its diverse product offerings [5] Group 4: Industry Trends - The forum highlighted the vibrant life force of China's cultural creative industry, showcasing new cultural business models as key drivers of new productive forces [7] - Trends such as technology empowering culture, content-driven consumption, and ecological catalysis of industry innovation are expected to continue stimulating development potential in the cultural sector [7]