Sou Hu Cai Jing·2025-12-16 06:59Group 1 - The core viewpoint emphasizes that Weibo's trending topics are not merely marketing channels but are influenced by a complex algorithm assessing search popularity, interaction quality, content timeliness, and public sentiment [2] - Brands should align their content with public issues to avoid being ignored or disliked by users, positioning themselves as participants rather than promoters [2] - Authentic content that resonates with users is crucial, as stiff advertising language fails to generate shares, while emotionally valuable or socially relevant content encourages organic dissemination [3] Group 2 - Brands should respect user activity patterns but not solely rely on peak posting times; maintaining content quality and ongoing interaction is essential for sustaining topic vitality [4] - Initial interactions should come from genuine audiences, as attempts to artificially create buzz through non-natural means violate Weibo's community guidelines, leading to potential penalties [5] - Official advertising resources must be clearly marked, as these tools differ in user perception and interaction effectiveness compared to organic trending topics [6] Group 3 - Trending topics reflect genuine public interest rather than direct results of marketing budgets; brands should focus on whether their content is worthy of discussion while respecting platform rules and user attention for sustainable social influence [7]