华夏银行杭州分行：金融赋能国际赛事 “浙家惠”服务再升级

Core Insights - The article highlights the integration of sports and finance in Hangzhou, showcasing how the city is leveraging high-profile sports events to promote a culture of fitness and community engagement [1][4][6]. Group 1: Sports Events and Community Engagement - Hangzhou is recognized as a vibrant city with a strong sports culture, hosting various international events such as the ATP250 tournament, which attracts top athletes and engages local citizens [1][4]. - The 2025 Lynk Hangzhou Tennis Open serves as a platform for community activities, with 华夏银行 (Huaxia Bank) sponsoring the event and organizing a series of related activities to enhance brand visibility and community involvement [1][5]. Group 2: Financial Services and Brand Integration - 华夏银行's involvement in the tennis event is part of its strategy to explore the "Finance + Sports" model, aiming to deepen customer relationships and enhance brand value through sports engagement [5][6]. - The bank's "浙家惠" platform is designed to provide a comprehensive financial service ecosystem, integrating various customer benefits and activities that promote a healthy lifestyle [7][10]. Group 3: "浙家惠" Platform Features - The "浙家惠" platform consists of three main components: "浙服务" for service offerings, "家财富" for wealth management, and "惠生活" for lifestyle benefits, all aimed at enhancing customer experience [8][9]. - The platform has successfully organized numerous community events, benefiting over 100,000 participants, and has provided health products to local residents, demonstrating its commitment to community welfare [10][11]. Group 4: Future Directions - The bank plans to continue exploring innovative "Finance +" scenarios to further integrate financial services with everyday life, aiming to create a more connected and supportive community environment [11].