GUJING(SZ:000596) Jing Ji Guan Cha Wang·2025-12-16 07:53Core Insights - The high-end liquor market is witnessing a "Zodiac War" as companies prepare for the Spring Festival, with Gujinggongjiu launching its Year of the Horse commemorative liquor, marking the sixth consecutive year of Zodiac product releases [1][7] - The Year of the Horse liquor emphasizes cultural value and quality, aligning with consumer expectations for deeper cultural engagement and product significance [1][8] Group 1: Product Launch and Cultural Significance - Gujinggongjiu's Year of the Horse liquor is designed around the concept of "Dragon Horse Spirit," moving beyond traditional Zodiac representations to embody philosophical depth and contemporary resonance [2] - The product features a unique design with a classic dragon motif and an abstract horse silhouette, symbolizing success and opportunity, while the color "Flowing Gold" represents rare talent and auspiciousness [2] Group 2: Quality and Craftsmanship - The Year of the Horse liquor is built on a foundation of traditional brewing techniques, utilizing a historical Ming Dynasty cellar and a meticulous selection process that includes a 180-day fermentation period [3] - The commitment to quality is further validated by a panel of nine national judges who ensure that each bottle meets high standards of flavor and balance [3] Group 3: Market Positioning and Value Proposition - Gujinggongjiu has created a value system for the Year of the Horse liquor that includes scarcity, collectibility, and targeted consumption scenarios, with 12,000 bottles available online, each with a unique identification number [4] - The product is positioned for three key scenarios: as a gift for important guests, a New Year celebration item, and a collectible investment, effectively targeting the premium liquor market [4] Group 4: Industry Trends and Future Outlook - The Zodiac liquor market is evolving into a phase focused on cultural depth and quality, with Gujinggongjiu establishing a clear high-end product line over six years of consistent Zodiac releases [7] - The Year of the Horse liquor resonates with contemporary societal sentiments of perseverance and self-improvement, positioning it as more than just a seasonal product but as a symbol of positive aspirations [8] - With the addition of this product, Gujinggongjiu enhances its presence in the high-end liquor market, aiming to be a leading advocate of "Chinese New Year culture" [8]