Visa Launches Stablecoins Advisory Practice

Core Insights - Visa has launched its Stablecoins Advisory Practice to provide insights and recommendations for banks, fintechs, merchants, and businesses regarding stablecoin market fit, strategy, and implementation as the stablecoin market cap exceeds $250 billion [1] - Visa's annualized settlement volume has reached $3.5 billion as of November 30, indicating a significant acceleration in transaction activity [1] Group 1: Service Offerings - The Stablecoins Advisory Practice offers a suite of services including stablecoin strategy development, market entry planning, use case sizing, and technology enablement for stablecoin integration [5] - Visa Consulting & Analytics combines Visa's scale and expertise to deliver tailored recommendations and insights for businesses exploring stablecoins [3] Group 2: Industry Impact - Stablecoins are seen as a potential opportunity to enhance payment speed and reduce costs, with organizations like Navy Federal Credit Union evaluating their integration into broader strategies [2] - Visa has over 130 stablecoin-linked card issuing programs across more than 40 countries, showcasing its extensive involvement in the stablecoin ecosystem [4] Group 3: Client Engagement - Clients, such as VyStar, have benefited from Visa's consulting services, gaining access to insights that help them understand the stablecoin landscape and develop informed strategies [4] - The growing prevalence of stablecoin infrastructure and emerging regulatory standards necessitates a comprehensive stablecoin strategy for businesses [3]