抖音发布财经行业公约 禁止未经认证账号发布财经专业内容

Core Viewpoint - Douyin has released the "Douyin Community Financial Industry Convention (Trial)" to regulate the dissemination of financial content within its community, establishing governance norms for account qualifications, content management, marketing behaviors, and mechanisms for handling violations and accountability [1]. Group 1: Account Qualifications - The convention encourages financial creators to complete the platform's financial professional qualification certification before publishing financial content [3]. - It explicitly prohibits unverified accounts from publishing professional financial content or recommending related services [6]. Group 2: Content Management - The platform promotes the dissemination of financial knowledge to enhance users' financial literacy [5]. - It bans the impersonation of financial experts or institutions and the use of misleading terms that could confuse users [6]. - The convention prohibits the publication of false or misleading information, including illegal fundraising and unauthorized financial services [10]. Group 3: Marketing Behavior - Financial institutions and professionals are restricted from conducting marketing activities beyond their authorized scope [11]. - The convention outlines that any marketing must not mislead or deceive users regarding financial products or services [13]. - Violations of these marketing regulations will result in varying degrees of penalties, including account suspension or permanent bans for severe infractions [14]. Group 4: Violation Handling and Accountability - The convention specifies a tiered penalty system for violations, which may include content removal, account suspension, or permanent bans depending on the severity of the infraction [12][14]. - In cases where illegal financial services harm user rights, the platform will cooperate with judicial authorities and report to regulatory bodies [14].