极兔泰国市占率第一,如何在"海外竞争最激烈市场"成就领跑样本?
Ge Long Hui·2025-12-16 09:11

Core Insights - J&T Express successfully held an investor open day in Bangkok, Thailand, attracting a record attendance of 80 in-person participants and over 100 online attendees, highlighting strong market interest in its Southeast Asia strategy and operational results [1] - The company’s CEO in Thailand, Winsome Huo, presented data showing that J&T has become the market leader in Thailand's public express delivery sector in the first half of the year, achieving the highest service satisfaction rating for three consecutive years [2] Group 1: Operational Achievements - J&T's success in Thailand is attributed to its relentless pursuit of service quality, scale, efficiency, and cost control, effectively integrating experiences from China [4] - The company is the only express delivery firm in Thailand to fully automate all its transfer centers, with its largest sorting center capable of processing over 5 million parcels daily [4] - J&T Thailand has maintained a cost reduction of over 10% per parcel for several years, optimizing costs faster than market price declines, ensuring sustained profitability [6] Group 2: Market Position and Strategy - J&T has established a 70,000 square meter overseas warehouse network in Bangkok, with daily processing capabilities of over 200,000 orders for To C and over 4,000 cubic meters for To B, serving as a crucial link between Chinese supply chains and the Thai consumer market [7] - The company is diversifying its revenue structure beyond e-commerce, launching the "J&T Super" service targeting high-end business parcels, and has secured contracts with major clients like Apple and Adidas [6] - Investors expressed interest in the long-term market dynamics of Thailand, noting that new entrants face significant financial barriers and lengthy establishment periods [7] Group 3: Future Growth Drivers - Future growth is expected to come from the potential increase in e-commerce penetration and per capita parcel volume in Thailand, as well as diversification into non-e-commerce markets [9] - J&T emphasizes its role as a third-party service provider, opening its service capabilities to all e-commerce platforms and leveraging a global footprint to mitigate regional risks [9] - The company aims to replicate its successful strategies and innovations from Thailand in other markets, focusing on customer-centric and efficiency-driven principles to create long-term value for global clients and investors [10]