降成本、提效率，这届商家迎来「智能化」爆单

Core Insights - The introduction of the "dual commission feature" has significantly improved the efficiency of collaboration between merchants and influencers, leading to substantial growth in GMV (Gross Merchandise Value) for participating businesses [2][3][10] - Douyin E-commerce is shifting towards a focus on efficiency and value, moving away from the previous model of rapid, unstructured growth in live commerce [3][24] Group 1: Dual Commission Feature - The "dual commission feature" allows merchants to set different commission rates for regular and promotional periods, automatically adjusting based on the type of order, which reduces communication costs and enhances cost control [9][22] - Merchants using this feature have reported significant increases in GMV, with examples showing growth rates of over 72% and daily sales increasing by 160% [10][12] - The feature has streamlined the collaboration process, reducing the time required for influencer partnerships from several days to just a few hours [15][22] Group 2: Market Trends and Strategies - Douyin E-commerce has implemented nine support policies that have collectively saved merchants 29 billion yuan in costs over 11 months, indicating a strong commitment to reducing operational burdens [3][24] - The platform is focusing on high-quality content and effective marketing strategies, as evidenced by the launch of the "Qianchuan·Chengfang" intelligent marketing product, which aims to enhance the overall marketing logic for small and medium-sized businesses [2][3] - The rise of "store broadcasting" reflects a growing recognition among merchants that quality content is essential for driving sales, with over 16,200 merchants achieving a 100% increase in sales through this method [18][24]