传播和营销的关键问题，正在被AIGC重新回答？

Group 1 - The rapid development of AI technology is driving the transformation of the media and advertising industry towards smarter and more precise operations, with AIGC becoming a core driving force in reshaping content production, brand communication, and consumer purchasing decisions by 2025 [1][2] - AI is transitioning from a tool for efficiency to a core creative partner that understands context, generates ideas, and collaborates with humans in the broadcasting industry [4] - The integration of generative AI technologies is prompting an upgrade in the industry, as seen in the production of the first AI-generated micro-drama in China, which showcases the potential for AI to innovate traditional cultural content [7] Group 2 - AIGC is empowering brand marketing through the entire process, with significant efficiency improvements noted in marketing copy creation (71.3%) and performance monitoring and optimization (50.5%) [8][11] - 89% of retail and fast-moving consumer goods companies are actively using and building AI projects to enhance business operations, indicating a strong trend towards digital transformation and AI integration in marketing strategies [11] - The advertising spend on AI-named products surged by 160% year-on-year from January to October 2025, reflecting consumer recognition and positive perception of brands utilizing AI [11] Group 3 - AI is reshaping the search ecosystem and accelerating consumer decision-making, particularly for complex purchases, as users increasingly rely on AI for recommendations [12] - The concept of Generative Engine Optimization (GEO) is emerging, where AI provides tailored recommendations, emphasizing the importance of brands being recognized and selected by AI systems [12] - Brands are challenged to measure their visibility and influence within AI models, necessitating the integration of their values into AI training datasets to establish a unified evaluation standard in the AI-driven media environment [14]