从圣诞到盛夏：把握澳大利亚旺季的持续机遇

Core Insights - The article highlights the unique seasonal consumption patterns in Australia, where the holiday shopping period extends from December through January and February, driven by summer holidays and back-to-school preparations [5]. Group 1: Pre-Christmas Shopping - Australian consumers prefer practical and everyday gifts over luxury items during the Christmas season, focusing on useful gifts for family and friends [6]. - The pre-Christmas shopping period also includes purchases for family gatherings and outdoor activities, leading to increased demand for kitchenware, barbecue tools, and outdoor leisure products [8]. Group 2: Post-Christmas Shopping - Boxing Day, occurring on December 26, is a significant retail event in Australia, prompting a surge in purchases as consumers complete their Christmas shopping lists and take advantage of promotions to update home goods and personal items [9]. - Categories such as home goods, small appliances, personal care products, and entertainment items see sustained demand during this period, particularly on platforms like eBay [9]. Group 3: January and February Consumption Trends - In January, the focus shifts to lifestyle and leisure as families take vacations, leading to stable demand for outdoor products, home essentials, and automotive accessories [12]. - February marks the back-to-school season, where families engage in organizing and replenishing supplies, with a steady interest in educational and office supplies, home organization products, and basic tools [14][16]. - The extended holiday season in Australia presents multiple consumer hotspots, contrasting with other major markets, making it a valuable opportunity for sellers to explore [16].