抖音:禁止发布为虚拟货币交易提供信息中介和定价服务相关的非法金融内容
Bei Jing Shang Bao·2025-12-16 10:33

Core Points - Douyin has released the "Douyin Community Financial Industry Convention (Trial)" to regulate the dissemination of financial content [1] - The convention includes guidelines on account qualifications, content management, marketing behaviors, and mechanisms for handling violations [1] Content Management - The platform encourages financial creators to publish objective and neutral financial knowledge, prohibiting illegal financial content related to virtual currencies and blockchain [1] - Content related to virtual currency exchange and information intermediary services is specifically banned [1] Account Qualifications - Douyin advocates for financial authors to complete the platform's financial professional qualification certification [1] - Uncertified accounts are explicitly prohibited from publishing financial professional content or recommending related services [1] Marketing Behaviors - Financial institutions and professionals are restricted from conducting marketing activities beyond their business licenses [1] Violation Handling - The platform will impose a range of penalties based on the severity, frequency, and impact of violations, including warnings, traffic limitations, profit recovery, suspension of publishing, and permanent bans [1]