创建可持续品牌，9家中国领军企业走进联合国

Group 1 - The "Creating Sustainable Brands" vision initiative was officially launched by nine leading Chinese companies at the UNEP headquarters in Nairobi, showcasing China's commitment to sustainable transformation on an international platform [1][5] - This initiative, also known as the "Geneva Vision Initiative," was co-launched by the Sustainable Business Leaders Forum (SBLF) and the China Standardization Association's Sustainable Business and Brand Committee (SBBC) [2] - The initiative aims to find representative cases that deeply integrate sustainable development with brand value creation, providing actionable methods for the global sustainable business ecosystem [5][7] Group 2 - The initiative outlines a systematic approach for companies to incorporate sustainable development into their business and brand value creation, advocating actions in five main areas: integrating sustainability into corporate strategy, establishing responsible business operations, leveraging technological innovation, enhancing product and service sustainability, and incorporating sustainability into brand building [7][8] - This five-dimensional framework addresses common challenges faced by companies in their sustainable exploration efforts [8]