TENCENT(HK:00700) Yang Guang Wang·2025-12-16 11:12Core Insights - The article discusses the launch of China's first gamified cognitive training prescription by Zhejiang Provincial Hospital of Traditional Chinese Medicine, aimed at improving cognitive abilities in patients with mild cognitive impairment [1][3]. Group 1: Product Overview - "Tencent Brain Training" is Tencent's first digital therapy software designed to help patients with mild cognitive impairment effectively improve their cognitive abilities [3]. - The software has received medical device registration certification from the Guangdong Provincial Drug Administration and has officially entered clinical use following the issuance of the first electronic prescription [3][5]. - The training process involves a rigorous medical diagnostic procedure, including outpatient screening, professional assessment, prescription issuance, cognitive training, and follow-up visits [3]. Group 2: Clinical Significance - Approximately 38.77 million individuals aged 60 and above in China suffer from mild cognitive impairment, with a prevalence rate of 15.5%. Without intervention, over 38% of these patients may develop Alzheimer's disease within five years [5]. - Early detection and intervention are crucial for maintaining brain health in the elderly, as the progression to Alzheimer's can impose significant economic burdens on families and society [5]. Group 3: Training Methodology - Unlike traditional cognitive training methods that often involve repetitive tasks, "Tencent Brain Training" incorporates gamified elements to make cognitive training more engaging and less monotonous [6]. - The software features four main training modules: "Culinary Competition," "Music Competition," "Organizing Master," and "Poetry Competition," each containing over 150 levels designed to enhance various cognitive abilities [6]. Group 4: Broader Impact - Tencent has been actively addressing cognitive impairment issues among the elderly through digital solutions, covering three major areas: education, screening, and intervention [8]. - The introduction of gamified cognitive training prescriptions marks a significant advancement in the field of digital therapy for mild cognitive impairment, highlighting the potential of game technology in digital healthcare [8].