Venture(US:VEMLY) Sou Hu Cai Jing·2025-12-16 11:20Core Viewpoint - Pieology, a pizza chain founded by tennis player Michael Chang's brother, has filed for bankruptcy in California, marking the end of a once-promising entrepreneurial venture by the Chang family [1][3]. Company Overview - Pieology was established in 2011 by Zhang Junpei, the brother of tennis star Zhang Depei, who was also heavily involved in investment and advertising for the brand [3][4]. - The company focused on a "customized pizza" concept, emphasizing stone-baked pizzas with a variety of crusts and toppings, and aimed for quick service, typically within 10 minutes [3][5]. Business Performance - At its peak in 2022, Pieology operated over 130 locations, but as of now, it has reduced to only 29 stores, primarily in California, with a few remaining in Puerto Rico, Hawaii, and Florida [9]. - The company has filed for Chapter 11 bankruptcy protection, indicating severe financial distress, with assets valued between $100,000 and $500,000 and liabilities ranging from $1 million to $10 million [9]. Notable Figures - Zhang Junpei, born in 1969, was a top junior tennis player and later became a coach for his brother, Zhang Depei, who made history as the youngest male Grand Slam champion at the age of 17 [4][7]. - Kevin Durant, an NBA superstar, expressed admiration for Pieology's pizza and invested in several franchise locations, although specific investment amounts were not disclosed [11]. Current Challenges - The bankruptcy filing reveals that Pieology has over 200 creditors, primarily consisting of landlords and suppliers, highlighting the company's significant debt burden [11].