从“首店”到“首发生态”，广东如何筑牢优势谋划新增长极？

Core Insights - The central economic work conference emphasized "innovation-driven development" as a key task for economic work in 2026, focusing on strengthening domestic circulation and expanding new spaces for domestic demand [2] - Guangdong's "14th Five-Year Plan" innovatively introduces eight new economic columns, including the "first launch economy," which aims to stimulate consumption and enhance brand influence [3] Group 1: First Launch Economy - The "first launch economy" refers to new economic forms driven by first-time launches of brands, products, and services, becoming a significant trend in urban competition [2][3] - Guangdong aims to introduce over 800 new brand flagship stores in 2024, highlighting its commitment to developing the first launch economy [3] Group 2: Regional Advantages - Guangdong has established a "core leading, multi-point support" structure for the first launch economy, with cities like Guangzhou and Shenzhen leading in the introduction of flagship stores and new technologies [8] - Guangzhou ranks first in the number and quality of flagship stores, while Shenzhen excels in technology product launches and digital consumption [8] Group 3: Strategic Significance - Incorporating the first launch economy into the "14th Five-Year Plan" is a strategic move for Guangdong to support national development and promote high-quality growth, enhancing its global market presence [8][9] - The first launch economy is expected to facilitate the entire chain from R&D to manufacturing, branding, and consumption, driving the transition from a manufacturing province to a brand-driven province [9] Group 4: Unique Market Conditions - Guangzhou and Shenzhen possess multiple advantages for developing the first launch economy, including high internationalization, strong industrial foundations, and favorable policy environments [9] - The region's robust manufacturing system and flexible supply chain enable rapid transformation of ideas into products, supported by a vibrant consumer market [9] Group 5: Recommendations for Development - Non-first-tier cities should focus on their unique local industries to create distinctive first launch economic scenarios, avoiding simple replication of first-tier models [10] - Recommendations for Guangdong include fostering local original brands, building specialized first launch service platforms, and integrating the first launch economy with digital and green economies [13]