入选省级创新案例，庆元“浙BA+文旅”组合拳提振山区小县消费

Core Insights - The article highlights the successful inclusion of Qingyuan County's initiative "Combining 'Zhejiang BA' with Cultural Tourism to Boost Consumption in Mountainous Areas" as one of the 15 exemplary cases for promoting cultural tourism consumption in the 2025 annual report by the provincial cultural, radio, television, and tourism department [1] Group 1: Consumption Boosting Strategies - Qingyuan County leveraged the opportunity of hosting the Zhejiang BA sports events to integrate sports, local culture, and consumption effectively, resulting in a significant increase in county-level consumption [3] - During the events, the county welcomed over 310,000 visitors, marking a year-on-year increase of over 14%, and generated over 32 million yuan in comprehensive consumption [3] - The National Day and Mid-Autumn Festival holiday saw a 37.4% year-on-year increase in visitor numbers, achieving a historical high, with the accommodation and catering sectors experiencing the fastest growth in Lishui City [3] Group 2: Innovative Marketing and Engagement - The county creatively transformed the sports team "Mushroom Warriors" into a regional cultural symbol, utilizing popular song adaptations, AI short videos, and engaging with rival cities to create emotional resonance, resulting in over 1.5 billion topic impressions online [3] - Non-heritage cultural elements such as bridges, mushrooms, and bamboo weaving were integrated into the event scenes, facilitating the conversion of online traffic to offline experiences [3] - Innovative policies like "One City, One Product" gift exchanges, themed markets, and ticket discounts were introduced to create a closed-loop of "watching the game - shopping - consumption," leading to a 20% to 50% increase in online sales of local agricultural products [3] Group 3: Economic Impact and Future Strategies - Qingyuan County established a collaborative mechanism for cultural, sports, and tourism sectors, implementing a strategy of "attracting competitions to stimulate industries," which has led to the creation of proprietary event IPs such as "Rapid Qingyuan," "Cycling Qingyuan," and "Off-road Qingyuan" [6] - As of 2025, the county has hosted 107 high-profile events, attracting over 650,000 participants and generating over 750 million yuan in comprehensive consumption, demonstrating the ripple effect of events on local industries [6] - The local cultural and tourism bureau emphasized that Qingyuan's experience shows that mountainous counties can also drive consumption and achieve common prosperity through deep integration of sports events and industry [8]